The age of sustainability is upon us. Preserving institutions is a big part of the strategies for growth during a period of immense change. While innovation is dictated by technology, collaboration is the means to be successful for us all to grow. This is growth that embraces diversity, commands care for the environment, understands maturity in the marketplace, translates into a greater understanding that life is more precious and growth is more careful. Creativity is applied to transform aesthetics and appeal. Legacy—in the form of reputation, be it a brand, a leader, a school, a company, a museum, a church, a history—can be defined as the will to succeed for generations to come. We understand its importance and how it transcends all other priorities. It requires creating institutions with strong, solid foundations to pave the way for a safe and meaningful future. It requires leaders to be visible and careful, idealistic and optimistic. When institutional marketing and classic public relations are applied, the organization grows thoughtfully, relevant to the times, always looking ahead.