Up until 2010, the Commonwealth’s third largest urban school district was without a strong web presence. The new 16th superintendent of the district commissioned a new website and through very economical means, a template was purchased and SW&A committed to design and to populate it with relevant content for complete accuracy and updating as needed. In addition, the website home page served as a window on community relations, dishing up daily stories of the good deeds and great accomplishments of district’s students and faculty. Hundreds of stories throughout the 2010-2011 and 2011-2012 school years, many originated by staff and polished by us, were featured with all proper privacy defaults in place. The site served as an inspirational tool and just a nice place for principals of the district’s 22 schools to be able to feature the news of their schools and neighborhoods. The website also served as a locater for finding board and press reports in one place – and it of course offered one-stop student information services for parents and guardians.
“As a confidante to industry leaders, Sue pieces together scattered information into a cohesive vision ready for public mobilization. She is a true master of her craft and I am blessed to have had her as my mentor when I first entered the field of public relations as a PR apprentice for her in 2010-2011.”
Nicholas Minnich, Online Marketing Associate, World Wildlife Fund, Washington, DC