CBS Television aired Odyssey Networks’ One Christmas Story: People Rich in Spirit commercial-free on December 24 during the David Letterman Show time slot staring at 11:35pm. More than 30,000 media stories were generated and several million viewers from all around America watched this special production filmed in Reading, Pa. The film highlights the spirit of hope amid challenges of poverty in the City of Reading, one of America’s poorest cities. We had the privilege of providing the promotion power behind this special, featuring diverse players on the Reading scene, punctuated with song, scripture and stories by its residents. See what was said on preview night, December 10, in the Reading Eagle.
“Susan Williams’ work elevated our Christmas Eve production and brought us coverage by both NPR and the Associated Press, national recognition we would not have received without her efforts!”
The Rev. Eric C. Shafer, Senior Vice President, Odyssey Networks, New York, NY
“Susan brought a high level of professionalism and a web of extraordinary local contacts that helped us get placements and raise funds for our production. She is a joy to work with—resourceful, responsive, energetic!”
Mary Dickey, Vice President for Communication, Odyssey Networks, New York, NY