Celebrating its 40th anniversary in 2013, the Parkland Community Library (PCL) needed voter support through referendum to gain the tax revenue needed to build a proposed $13 million, 30,200 square foot new library. In dire need of more space and upgraded facilities to support expanded educational programming and services, the library engaged in a campaign to garner the “yes” votes needed during the November 2013 primary. While the campaign increased donor support and public knowledge of the necessity for new and better space, the vote was 9 points short of victory. SWA worked with PCL to educate the public through direct marketing, digital and traditional media channels and the use of other classic campaign tools. The 2012-2013 PCL annual report was also produced by SW&A as an essential development tool capturing progress of the past, present and future plans for the library.
“I think what you have done is amazing. No one can ever question your dedication to this campaign. Although this is not yet over, I want to say that I have truly enjoyed working with you.”
Nancy Holler, Board Member, Parkland Community Library
“As much as I would like to think I can do this and that, I need you and others to get this done – a true team effort. I wanted to take a minute out to thank you for your dedication and enthusiasm to this project. I am happy to see pieces of the initiative take on its own life through people like you, Nancy and Debbie.”
Karl Siebert, President, Board of Directors, Parkland Community Library